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TREE MUSEUM
Brief – Highlight the issues of deforestation and let individuals know how they can do their bit to help.
Client – Google and HMCT (for the D&AD New Blood Awards)
Mar 2020
Designed in collaboration with Ashley Cope (@ashleycopeillustrate), we took an environmental approach to the design by only using one ink colour, only printing it at an 80% opacity and using diamond shaped cut outs in each letter of the text so even less ink was required to print each character.
We designed a 12” vinyl cover, Spotify playlist and artwork, poster, and merchandise. For the merchandise we designed clothing tags which were printed on seeded paper – so the recipient can plant the tag and grow their own tree as another way for them to help combat deforestation.